Course Description

The School has a number of established research groupings, which provide focus and support our ongoing research programmes and culture.

Human Resources, Organisations and Entrepreneurship

The research activity of this group includes cross-cultural research on change management practices in multinational companies; industrial relations and models of partnership management; organizational design and behaviour; and research on the drivers of entrepreneurship activity. Interdisciplinary work in environmental management is also carried out within this group.

Finance and Risk Management

Research in the finance area has a strong empirical flavour, areas of current interest are as follows: the modelling of futures and options data; asset pricing models; insurance industry structure; the credit rating  of insurers; financial markets in developing economies.

Information Systems

Research of both national and international significance is conducted in the areas of electronic government and electronic democracy, strategic data planning, database design, rapid application development, information systems failure and evaluation, multimedia business applications and electronic commerce/electronic business in the SME sector.

Marketing

Research areas covered by the marketing group include marketing research methodology particularly in cross-cultural research, personal selling and sales management, consumer behaviour, internet marketing and marketing communications. The marketing group undertakes both theoretical and applied research. Research is also conducted within the School on tourism demand modelling.

Statistics

Research on various aspects of applied stochastic modelling, complemented by more theoretical research into general principles of probability and statistical inference, is undertaken by this group. Work is also conducted on the practical application of statistics to a variety of problems arising from commercial organisations and government bodies.

In addition to these research groups, members of the School are actively engaged in research in tourism studies and in environmental management.

As well as providing focus and direction for research, groups hold regular colloquia and workshops and are designed to promote inter-disciplinary research projects, and to provide impetus for research grant applications and consultancy activity. The School has current externally-funded research projects on the information society (National Assembly for Wales), on business succession planning (European Social Fund) on environmental management and on the labour market in Wales (European Social Fund).