I was appointed as lecturer in Marketing at the School of Business and Economics in 2001. Previously, I have worked for several years as researcher, information officer and project manager, lastly at the Centre for Advanced Studies in Cardiff . My first degree is a Magister (Johann Wolfgang Goethe Universität Frankfurt), and I hold a Master’s degree and a PhD (1996) from Aberystwyth University.  My doctor thesis investigated marketing management practices in German and British university libraries.  Previously I have also worked in the public sector and financial services. My academic work has been published in a wide range of journals, and has been presented at a number of international conferences.

My current research interests focus on consumer behaviour, e-marketing, music retailing and consumption. I am particularly interested in ‘unusual’ types of consumer behaviour, such as brand piracy, counterfeiting and digital piracy. The latter issue also led a growing interest in the legal and illegal aspects (downloading, copying) of music consumption and retailing. I am also involved in a project that explores the ‘addictiveness’ of electronic consumer goods such as MP3 players. Another area of research interest is quantitative methodology, especially more advanced methods of multivariate analysis.

Research Activity
Guest Editor Special Issue “The Future of Music Retailing” Journal of Retailing and Consumer Services. Deadline for papers: 1st March 2010. Call for papers here
Chair of special track on the Music Industry at the 2010 Annual Conference of the European Institute for Sales and Services Studies in Istanbul, Turkey. (Agreed)
Chair of special track on the Music Industry at the 2009 Annual Conference of the European Institute for Sales and Services Studies in Niagara Falls, Canada.
Reviewer for the Journal of Waste Management, the Academy of International Business Conference, Academy of Marketing Conference, Marketing World Congress, International Customer Relationship Colloquium, FT Prentice Hall, Sage, Routledge, McGraw-Hill.

Membership of Learned or Professional Societies:
Full Member of the Chartered Institute of Marketing
Member of the European Marketing Academy
Member of the European Institute for Advanced Studies in Management.
Member of the Academy of Marketing (UK)

Administrative Role:
MSc Programme Coordinator

Recent Research Articles and Conference Papers:

• Cockrill, Antje, Mark Goode and Andrea Beetles (2009) “The Critical Roles of Perceived Risk and Trust in Determining Customer Satisfaction with Automated Banking Channels”, Services Marketing
• Quarterly 30/2.Cockrill, Antje, Margaret Sullivan and Heather Douglas-Nurbury (2009) “Consumption or Addiction: A Cross-National Deprivation Study into iPod Use and Addiction” EIRASS Annual Conference, 6-9thJuly 2009, Niagara Falls, Canada.
• Sullivan, Margaret and Antje Cockrill (2009) The Perception of Imagery of Compact Disc Cases and Vinyl Record Covers: A Content Analysis”, EIRASS Annual Conference, 6-9thJuly 2009, Niagara Falls, Canada.
• Cockrill, Antje, Mark Goode and Peter Morgan (2009) “Data Visualization. Seeing the Big Picture with GGobi: A Complementary Approach to Multivariate Analysis in Marketing” EIRASS Annual Conference, 6-9thJuly 2009, Niagara Falls, Canada.
• Cockrill, Antje, Mark Goode and Daniel Emberson (2008) “Servicescape Matters – Or Does It? The Special Case of Betting Shops”, Marketing Intelligence and Planning 26, 2-3.
• Cockrill, Antje (2008) “To Buy or not to Buy? Consumer Choice of Information Search Medium and Retail Channel, EIRASS Annual Conference, 13-17thJuly 2008, Zagreb, Croatia.
• Cockrill, Antje and Mark Goode  (2007) Customers Behaving Badly (DVD Piracy): The Curse of the Digital Age. EIRASS Annual Conference, 29June – 2 July 2007, San Francisco, United States.
• Chami-Castaldi, Elisa, Nina Reynolds, and Antje Cockrill  (2006), Respondent-defined scale length: A means of overcoming response style contamination. ANZMAC 2006, 6-9 December, Brisbane, Australia.
• Chami-Castaldi, Elisa, Nina Reynolds, and Antje Cockrill  (2006) Respondent-defined scale length: A means of overcoming response style contamination? Academy of Marketing Doctoral Colloquium, 3-6 July 2006,Middlesex University.
• Probert, Jane, Gemma Dawson and Antje Cockrill (2005) Evaluating preferences within the composting industry in Wales using a conjoint analysis approach, Resources, Conservation and Recycling, 45, pp. 128-141.
• Cockrill, Antje (2004), Exploring Privacy and Customer Trust on the Internet: Privacy Policies of UK Online Financial Service Providers. Full Proceedings of the Academy of Marketing Conference, 6-9 July, University of Gloucestershire.