Research
I have a long standing interest in consumer satisfaction, loyalty and econometric model building.  My research has generally focused on empirical testing the work of Richard Oliver for satisfaction in both services and durable consumer products.  Research work in services has focussed on banks, the Internet and retailing whereas research on durable products has analysed mobile phones, CD players, jewellery and cars.  I have also written a book with Luiz Moutinho and Fiona Davies on ‘Quantitative Methods in Marketing Management’ published by John Wiley.  Present research projects include e-servicescape, servicescape in betting shops, DVD piracy, the role of trust on satisfaction in Banking Channels, the use of Multi-Level regression modelling and the role of time in marketing.

Administration:
Director of the Executive MBA


Selected Recent Publications:

• Goode, M., A. Cockrill, A. and Emberson D. (2008) ‘Service scape in Betting shops’, Marketing Intelligence & Data Planning, scheduled for publication in May 2008
• Harris, L, Ogbonna, E and Goode M. (2008), ‘Antecedent Marketing Functions. Factors Affecting Intra-Functional Conflicit’, scheduled for publication in 2008, European Journal of Marketing.
• Goode, M. and L. Harris (2007), ‘Online Behavioural Intentions. An Empirical Investigation of Antecedents and Moderators’, European Journal of Marketing.
• Goode, M., Davies F., Moutinho L. and Jamal, A. (2006) ‘Predicting Consumer Satisfaction from Mobile Phones: A Neural Network Approach’, Journal of Marketing Management.
• Beynon, M., Goode, M., Snee, H. & Moutinho L. (2006) ‘Modelling Satisfaction with Automated Banking Channels. Using Variable Precision Rough Set Theory’, Journal of Services Marketing Quarterly.
• Veloutsou, C., Gilbert, R., Moutinho, L. and Goode M. (2005) ‘Measuring Transaction Specific Satisfaction in Services: Are the Measures Transferable Across Cultures?’, European Journal of Marketing.
• Gilbert, R., Moutinho, L., Goode, M. and Veloutsou, C. (2004) “Measuring Consumer Satisfaction in the Fast Food industry within Two Countries”, Journal of Services Marketing, Vol. 18, No. 4/5, pp 371-383.
• Harris, L.C. and Goode M. (2004) ‘e-Loyalty: A Study of Online Loyalty, Satisfaction, Value, Service Quality and Trust’, Journal of Retailing, Vol. 80, No. 4, pp 139-158.
• Moutinho, L., Goode, M., Snee, H., Chien, C. and Jozsa, L. (2004) ‘Modelling Satisfaction with Automated Banking Channels: A Cross Country Comparison’, Journal of Services Marketing Quarterly, Vol. 24, No. 4.
• Goode, M. (2002) ‘Predicting Consumer Satisfaction from CD Players’ Journal of Consumer Behaviour: An International Review, Vol. 1, No. 4, pp 323-335.
• Jamal, A. and Goode, M. (2001) ‘Consumers’ Product Evaluation: A study of the Primary Evaluative Criteria in the Precious Jewellery Market in the UK’, Journal of Consumer Behaviour: An International Review, Vol. 1, No. 2, pp 140-155.
• Jamal, A and Goode, M. (2001) ‘Consumers and Brands: A Study of the Impact of Self-Image Congruence on Brand Preference and Satisfaction’, Marketing Intelligence & Data Planning, Vol. 19, No 6/7, pp 482-492.
• Davies F., Goode, M., Moutinho, L. and Ogbonna E. (2001) ‘Critical Factors in Consumer Supermarket Shopping Behaviour: A Neural Network Approach’, Journal of Consumer Behaviour: An International Review, Vol. 1, No. 1, pp 35-49.
• Goode, M., Snee, H., Moutinho, L. and Jozsa L. (2001) ‘Modelling Satisfaction with ATM’s. A Cross Country Comparison’, Journal of Financial Services Marketing, Vol. 5, No. 3, April, pp 238-245.
• Snee, H., Goode, M. and Moutinho, L. (2000) ‘Predicting Customer Satisfaction from ATM’s. A Cross Country Study’, The Journal of Professional Services Marketing, Vol. 20, No. 2, pp 133-149.
• Katsikeas, C., Goode, M. and Katsikeas, E. (2000) ‘Sources of Power in International Marketing Channels’, Journal of Marketing Management, Vol. 16, No. 1-3, pp 185-202.