Recent Publications:

• Palmer, A and Gallagher, D , Religiosity, relationships and consumption: a study of church going in Ireland, Consumptions, Markets and Culture, Forthcoming 2007.
• Palmer, A. and Bejou, D., The future of relationship marketing, Journal of Relationship Marketing, Vol 4 (3/4), 2006, pp 1 – 10 ISSN: 1533-2667.
• Yeoman, Ian; Durie, Alastair; McMahon-Beattie, Una and Palmer, Adrian, Capturing the essence of a brand from its history: The case of Scottish tourism marketing, Journal of Brand Management,   Vol 13 (2), 2005, pp 134-147, ISSN 1350-231X.
• O’Neill, M. and Palmer, A., Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education, Journal of Quality Assurance in Education, vol. 12 (1), 2004, pp. 39-52 ISSN 0968-4883.
• O’Neill, M. and Palmer, A., Cognitive dissonance and the stability of service quality perceptions, Journal of Services Marketing, vol.18 (6), 2004, pp. 433-449 , ISSN 0887-6045. 
• O’Neill, M. and Palmer, A.,  Wine production and tourism -  adding  service to a  perfect partnership, Cornell Hotel and Restaurant Administration Quarterly, Vol. 45, No. 3, 2004, 269-284.    
• O’Neill, M. and Palmer, A., An exploratory study of the effects of experience on consumer perceptions of the service quality construct, Managing Service Quality, Vol 13 (3), 2003, pp 187-196, ISSN 0960-4529.
• Mueller, R. D., Palmer, A. , Mack, R.  and McMullan, R.,  Service in the Restaurant Industry: An American and Irish Comparison of Service Failures and Recovery Strategies. International Journal of Hospitality Management, vol. 22, 2003, pp 395-418, ISSN 0278 4919.
• O’Neill, M, Palmer, A. and Wright, C., Disconfirming user expectations of the online experience: inferred versus direct disconfirmation modelling, Internet Research, Vol 13 (4), 2003, pp 281-296, ISSN 1066-2243.   
• McCole, P., and Palmer, A., "Transaction Frequency and Trust in Internet Buying Behaviour", special joint issue of Irish Marketing Review & Journal of Korean Academy of Marketing Science, Vol. 15 (2), 2002, pp.35-50.
• McMahon-Beattie, U., Palmer, A. and Mudie, P., "Customer perceptions of pricing and the maintenance of trust", Journal of Revenue and Pricing Management, Vol. 1 (1), 2002, pp25-34, ISSN 1476-6930
• Palmer, A. and O'Neill, M., "The effects of perceptual processes on the measurement of service quality", Journal of Services Marketing, Vol 17 (3), 2003,  pp 252-274, ISSN 0887-6045.
• Palmer, A., "The role of selfishness in buyer-seller relationships", Marketing Intelligence and Planning, Vol 20 (1), 2002, pp 22-27, ISSN 0263-4503
• O'Neill, M, Palmer, A. and Charters, S., "Wine production as a service experience - the effects of service quality on wine sales", Journal of Services Marketing, Vol. 16 (4), 2002, pp 342-360. 
• Palmer, A., Cooperative marketing associations: An investigation into the causes of effectiveness", Journal of Strategic Marketing, Vol 10 (2), 2002, pp 135-156, ISSN 0965-254X. 
• Palmer, A. and Ponsonby, S., "The social construction of new marketing paradigms: The influence of personal perspective", Journal of Marketing Management, Vol 18 (1), 2002, pp 173-192, ISSN 0267-257X.
• Palmer, A., "Co-operation and collusion: making the distinction in marketing relationships", Journal of Marketing Management, Vol 17 (7), 2001,  pp 761-784, ISSN 0267-257X.
• Palmer, A., "The evolution of an idea: An environmental explanation of relationship marketing", Journal of Relationship Marketing, Vol 1 (1), 2002, pp79-94, ISSN 1533-2667.      
• O'Neill, M. and Palmer, A., "Survey timing and consumer perceptions of service quality: an overview of empirical evidence", Managing Service Quality, Vol. 11 (3), 2001,  pp 182-190, ISSN 0960-4529.   
• Palmer, A., McMahon-Beattie, U., "One for all and all for one: A comparison of everyday low pricing and yield management strategies in the hotel industry", Journal of Targeting, Measurement and Sales, Vol. 8 (3), 2000, pp 249-58, ISSN 0967-3237.
• Palmer, A. and Siu, N., "Assessing the opportunities and constraints for database marketing in international business", Journal of Database Marketing, Vol. 7 (4),  2000, pp 321-330, ISSN 1350-2328.
• Palmer, A., and McCole, P., "The virtual re-intermediation of services: a conceptual framework and empirical investigation", Journal of Vacation Marketing, Vol. 6 (1), 2000, pp 33-47, ISSN 1356-7667.   
• Palmer, A., and McCole, P., "The role of electronic commerce in creating virtual tourism destination marketing organisations", International Journal of Contemporary Hospitality Management, Vol 12 (3), 2000, pp 198-204, ISSN 0959-6119. 
• Palmer, A., Barrett, S., and Ponsonby, S., "A behavioural analysis of cooperative marketing organisations", Journal of Marketing Management, Vol 16 (1-3), 2000, pp 273-290, ISSN 0267-257X.    
• Palmer, A., Beggs, R. and Keown-McMullan, C., "Equity and repurchase intention following service failure", Journal of Services Marketing, Vol.14 (6), 2000, pp 513-528, ISSN 0887-6045.. 
• Palmer, A., McMahon-Beattie, U. and Beggs, R., "Influences on loyalty programme effectiveness : A conceptual framework and case study investigation", Journal of Strategic Marketing, vol. 8 (1), 2000, pp47-66, ISSN 0965-254X.
• Palmer, A., "Cooperation and competition : A Darwinian synthesis of relationship marketing", European Journal of Marketing, Vol 34 (5/6), 2000, pp 687-704, ISSN 0309-0566.