Head of the School of Management at Swansea University, has recently unveiled his latest work, a meticulously edited book titled Creative (and Cultural) Industry Entrepreneurship in the 21st Century.

In a significant contribution to the field of entrepreneurship research, Professor Paul Jones, Head of the School of Management at Swansea University, has recently unveiled his latest work, a meticulously edited book titled Creative (and Cultural) Industry Entrepreneurship in the 21st Century. Published as Volume 18 in the esteemed Emerald Book Series Contemporary Issues in Entrepreneurship Research (CIER), this manuscript promises to reshape our understanding of entrepreneurial activities within the creative industries.

Collaborating with co-guest editors Dr. Inge Hill, Dr. Sara R. S. T. A. Elias, and Dr. Stephen Dobson, Professor Jones delves into creative and cultural entrepreneurship, emphasising the vital role these industries play in fostering employment and economic growth, especially in economically challenged areas.

The book, presented as the first of a two-volume exploration, navigates through three distinct sections. The first section provides conceptual reflections on creative and cultural entrepreneurship, offering a theoretical foundation for understanding the dynamics of this vibrant sector. The second section explores the resilience and adaptation of creative and cultural enterprises, shedding light on their ability to navigate challenges and sustain growth. The final section offers valuable insights into various creative subsectors, providing a comprehensive overview of the diverse landscape within the creative industries.

Professor Jones, who also serves as the Editor of the CIER book series, expressed the importance of this groundbreaking work, stating, "This is an important book in a under researched area. It is critical that we fully understand the importance of the creative sector and how it can be effectively supported and enabled to create employment and economic activity in often depressed economic areas."

The first volume comprises 13 chapters, each contributing unique perspectives and valuable insights to the overarching theme. From theoretical frameworks to practical applications, the book promises to be an indispensable resource for scholars, policymakers, and industry professionals seeking a deeper understanding of the creative and cultural entrepreneurial landscape.

For those eager to explore this innovative work, the book is available online at the Emerald Insight platform. Readers can access Volume 18 of the CIER series here, where a wealth of knowledge awaits those interested in the intersection of entrepreneurship and the creative industries.

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